March 2008 Archives

SXSW. Top Ten Lessons Learned in E-Commerce

top 10 lessons learned in e-commerce

  1. THE E-COMMERCE BUSINESS IS BUILT ON REPEAT CUSTOMERS.
  2. WORD OF MOUTH REALLY WORKS ONLINE.
  3. DON'T COMPETE ON PRICE.
  4. MAKE SURE YOUR WEBSITE INVENTORY IS 100% ACCURATE.
  5. CENTRALLY LOCATE YOUR DISTRIBUTION.
  6. CUSTOMER SERVICE IS AN INVESTMENT, NOT AN EXPENSE.
  7. START SMALL AND STAY FOCUSED.
  8. DON'T BE SECRETIVE. DON'T WORRY ABOUT COMPETITORS.
  9. YOU NEED TO ACTIVELY MANAGE YOUR COMPANY CULTURE.
  10. BE WARY OF SO-CALLED EXPERTS

CONCLUSIONS

  • Customer Service is of the utmost importance

Posted by Phil Burrows on Mar 08, 2008

SXSW. Design Is In The Details

I plan on posting my notes from the different sessions I attend here at SXSW. First up: Design is in the Details—Naz Hamid.

design checklist

01 EXPERIMENT

  • beautiful mistakes

02 CHOICES

  • choose simplicity and what makes sense
  • complexity may be a (bad) sign

03 STAY CONSISTENT

  • especially important when working on internal pages

04 COMPLETENESS

  • don’t let the clients get hung up on the little details that should be completed

05 STEP IN, STEP OUT, STEP BACK: BALANCE

  • taking breaks can help you be objective about your design
  • do it, then forget it, then come back with fresh eyes
  • take notes on what stood out when you looked at it the first time back

06 BE YOUR OWN CRITIC

  • have sound explanations for your decisions

07 COMPLEXITY IN SIMPLICITY: LESS IS MORE

  • don’t include what we don’t need

08 OBSESSION IS HEALTHY

  • dedication to the design is essential
  • take the time to focus on the little details

THOUGHTS, BREAKTHROUGHS & REVELATIONS

  • make sure you’re pleased with what you’re presenting

Posted by Phil Burrows on Mar 08, 2008

SXSW Rails Happy Hour

Just a quick mention of something that’s going on at SXSW

We’re having a Rails Happy Hour sponsored by Five Runs. Come on over and enjoy free drinks, food and seasoned conversation if you’re in Austin for SXSW (or any other reason).

Continue Reading…

Posted by Phil Burrows on Mar 07, 2008