SXSW. Design Is In The Details

I plan on posting my notes from the different sessions I attend here at SXSW. First up: Design is in the Details—Naz Hamid.

design checklist

01 EXPERIMENT

  • beautiful mistakes

02 CHOICES

  • choose simplicity and what makes sense
  • complexity may be a (bad) sign

03 STAY CONSISTENT

  • especially important when working on internal pages

04 COMPLETENESS

  • don’t let the clients get hung up on the little details that should be completed

05 STEP IN, STEP OUT, STEP BACK: BALANCE

  • taking breaks can help you be objective about your design
  • do it, then forget it, then come back with fresh eyes
  • take notes on what stood out when you looked at it the first time back

06 BE YOUR OWN CRITIC

  • have sound explanations for your decisions

07 COMPLEXITY IN SIMPLICITY: LESS IS MORE

  • don’t include what we don’t need

08 OBSESSION IS HEALTHY

  • dedication to the design is essential
  • take the time to focus on the little details

THOUGHTS, BREAKTHROUGHS & REVELATIONS

  • make sure you’re pleased with what you’re presenting

Posted by Phil Burrows on Mar 08, 2008

Post a comment