SXSW. Top Ten Lessons Learned in E-Commerce

top 10 lessons learned in e-commerce

  1. THE E-COMMERCE BUSINESS IS BUILT ON REPEAT CUSTOMERS.
  2. WORD OF MOUTH REALLY WORKS ONLINE.
  3. DON'T COMPETE ON PRICE.
  4. MAKE SURE YOUR WEBSITE INVENTORY IS 100% ACCURATE.
  5. CENTRALLY LOCATE YOUR DISTRIBUTION.
  6. CUSTOMER SERVICE IS AN INVESTMENT, NOT AN EXPENSE.
  7. START SMALL AND STAY FOCUSED.
  8. DON'T BE SECRETIVE. DON'T WORRY ABOUT COMPETITORS.
  9. YOU NEED TO ACTIVELY MANAGE YOUR COMPANY CULTURE.
  10. BE WARY OF SO-CALLED EXPERTS

CONCLUSIONS

  • Customer Service is of the utmost importance

Posted by Phil Burrows, Rails Developer on Saturday, March 08, 2008